INSURWAVE case study: information rearchitecture

Problem/Pain Points

  • Getting lost, discoverability of information was lowering due to incremental feature releases, hierarchy was lost

  • Secondary research/Hotjar showed that users were going in circles (u-turns) when navigating Policies screens.

Goal

  • Create a more enjoyable experience that was simple to navigate, to access information quicker and easier.

IA Workshop

  • Highlight all possible actions/flows within our platform

  • Created cards

  • Asked participants to group these actions how they saw fit

  • Name these groups

  • We took the results and grouped themes

  • This became the base of our IA

Ideation

Design Research (best practice)/Sketching

  • Changing main nav position - fail

    (breaking familiarity)

  • Two-pane view - success

    (less clicks to access information more quickly)

    • Validated at user testing - users wanted to quickly repeat the same action to multiple assets, which this unlocked.

  • Removing Policy views from the Risk Map

    (relevant context for functionality to make information structured and intuitive to find)

  • Introducing hierarchy of information within Policy context

Wireframes/Prototypes

User Testing

  • Results

  • Validated design decisions, general consensus was that layout and hierarchy was much clearer and information was easier to find

High fidelity designs

  • Old brand screens

  • Collaboration with Product Owner and Engineering Team

Outcome

  • NPS Score

  • Reduced U-Turns

  • Feedback from users

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Insurwave Case Study: Data-In